I was tasked with rebranding a local restaurant's logo system. The location had recently rebranded to a clean, sophisticated interior and logo. However, after researching their relationship with the Keene community, I found a disconnect; the rebrand traded a friendly, local feel for something more corporate.
My goal for the project was to create a logo that could balance the sophistication of their location with the fun personality of the people and events they hold.
Initial Sketches
3 New Directions
Original Brand Identity
website header
menu
